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Redazione Watergas.it
- Varie
Marta Garofalo
Born: April 7th ,1978 – Brescia, Italy
Nationality: Italian
Home Address: via Parenzo 40 – 25125 Brescia, Italy
Temp Address: via A.Picozzi 21 – 20161 Milan, Italy
Mobile Phone: +39 348 1440020
Email: marta_garofalo@hotmail.com
Specialities
• Marketing planning and execution with industry focus
• Data Intelligence and Analysis of opportunities
• Organizational Savvy on national and international events and exhibitions
• Planning and coordination of PR activities
• Marketing research, consumer behaviour, sociology and market analysis
Work Experience
Geospatial Marketing Solution Executive at AUTODESK INC. (Milan, Italy)
May 2007 – Present
In this role I am responsible of planning yearly and quarterly marketing plan, following a South Europe marketing guidelines to guide and support sales activities. Strategically thinking and assessing different industries to focus on. After defining the marketing plan targets I am responsible in gathering and analyzing data from internal and external database using different data mining tools such as Siebel, Aprimo, Kompass, Amadeus, D&B, and Celsius in order to implement effective campaigns to reach business unit goals.
Strategically combined all the marketing levers in order to increase the market growth and the awareness of the markets I was responsible of.
Channel marketing: Support Value Added Distributor and Certified Resellers to create efficient business plans and marketing activities.
Achievements:
• “Territorio e Infrastrutture” Autodesk User conference. I managed the whole coordination of the event. Reaching an extraordinary success with more than 800 companies who participated to the event. [ Rome Ergife Palace Hotel, 2nd of October 2008]
• Contributed to the team Sales over achievements at 104% in 2008
Marketing Specialist at REVERSO PUMPS Inc. (Miami, USA)
November 2006 – April 2007
I was responsible for the creation and the editing of specialized publications, managed company website and managed the relationship with Italian customers.
Marketing Support at MARCO SpA (Brescia, Italy)
September 2005 – October 2006:
I was responsible of writing advertorials for nautical magazines and other marketing activities such as web site management (updating of products, news and promotions), organizing national and international events. I supported the marketing manager to develop marketing plans.
Education
Napier University, Edinburgh – Bachelors (Hons) Business Studies - Marketing Management – Final result 2:1
October 2001 - July 2005
I did a Broad-based marketing degree with strong focus on market research, strategy developing, and analysis of data.
Highlights: Dissertation: “The ‘mascularization’ of consumption in a postmodern era: a comparative study of male grooming habits in Italy and Great Britain”. This project touches fields such as marketing research, sociology and market analysis.
Ryerson University, Toronto, Canada
September 2003- April 2004
Highlight: I was committed to do a live project - creating a restaurant Business Plan. I had to meet lawyers, bank managers and suppliers to make it as real as possible.
I did another live project - marketing plan for an organisation which supplies information on beef and cattle in Ontario.
LANGUAGES:
Italian: mother tongue
English: excellent
French: learning
REFERENCES:
Available on request
AVAILABILITY:
I am available to work and live abroad.
Autorizzo il trattamento dei dati personali ai sensi del D. lgs. 196/03
